The growth of mass media services in the twentieth century through the press, radio and television has clearly improved information dispersal and news availability. But it has also led to a range of problems. Among them have been the rising cost of newspaper production, circulation difficulties, the expense of new equipment in all branches of the media. The British mass media today incorporate the press (newspapers), periodicals, magazines, radio and television.
The mass media have now expanded into homes and places of business, so that the influence is very powerful and an inevitable part of daily life. Today it is estimated that some 61 per cent of British people obtain their news and views of current affairs from television, 20 per cent from newspapers and 15 per cent from radio.
The first British newspaper to have some claim to national circulation appeared in early eighteenth century, such as «The Times» (1785) «The Observer» (1791) and «The Sunday Times» (1822). But most of them were quality newspapers, which catered for a relatively small, educated and largely London-based market. The British buy newspapers more than other people except the Swedes and the Japanese. Britain people read primarily national papers based in London.
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